DrivingSales, the auto industry's original online community and social networking site, today announced the winner of its inaugural Strategies contest. Strategies and other best practices are an essential part of the DrivingSales experience, as members of this fast growing automotive community get the opportunity to demonstrate their expertise and benefit from the shared knowledge of their peers. Members who posted strategies competed for the best rating from fellow members, in a fun competition for sharing best practices. Nathan Scripps, Director of Sales for Jumpstart Automotive Media, submitted the winning sales strategy, entitled "The Long Spiff."
The winning submission challenges dealers to think long-term about spiffs for sales people. Instead of strictly focusing on short-term daily, weekly or monthly sales, Scripps proposes incentives that reward staff members for repeat and referral business. In this way, sales people begin to view customers as life-time clients, rather than just one-time sales. (Visit http://www.drivingsales.com for the complete strategy.) For posting the winning strategy Scripps will receive a new MacBook Air laptop.
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